Les ressources en provenance de la publicité et du sponsoring participent au financement du sport. Elles représentent une part importante du budget des clubs professionnels et plus largement des organisateurs d’évènements sportifs. Les sportifs notoires en tirent également des revenus conséquents. En revanche, le sport amateur peine à y puiser des retombées significatives. Pierre Fargeaud & Franck Lagarde
La tribune de ce mois
« ANS acte II : une ambition, une agence, deux leviers », par Marie-Cécile Tardieu, Directrice générale de l’ANS.
Les trois articles du mois
Commentaire – « La temporalité de la saison sportive, une vérification incombant aux juges du fond » – Par Marion Villar
Institutions – « Alcool et sport : sortir de l’ambiguïté juridique » – Par Guillaume Firmin
Activités – « Jimmy Hill et l’abolition du salaire maximum : une révolution avant l’arrêt Bosman » – Par Michael Kennedy
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