GRAPHICAL CHART - SEPTEMBER 2020
For more than 40 years, CDES has promoted a strong identity and values that we are pleased to share with you during our collaboration.
We decided to work with communication agency Leroy Tremblot – specialists in sport projects – to redesign our visual identity. We thought of three key words as a conduit to our thinking:
- SIMPLIFY
- VALUE
- MODERNISE
UNE NOUVELLE ARCHITECTURE DE MARQUE POUR MIEUX POSITIONNER CHACUNE DE NOS ACTIVITÉS
Five diploma courses, three of which are French and two international, which provide training in sports law and economics, sports management, sports infrastructure management and international sports governance.
CDES’ major strength is the commercial research and consultancy activities that we undertake (studies and audits in the fields of sports law, economics and management). We inform, advise and accompany the stakeholders of sport thanks to a specific and multidisciplinary strategy.
CDES is actively involved in the development and research in the law and economics of sport with various publications: JuriSport, a monthly sports law and economics review; the Sport’s Code and the production of many articles and reference books.
With more than 1000 graduated and 40 years of existence, CDES Alumni is the first network of the great French sport’s school.
LOGO ANALYSIS
Square composition
- Facilitates reading C.D.E.S.
- Symbolises rigour, organisation and rules
Asperity of the “e”
- To animate the symbol and make it dynamic
- To mark the stop and to not pronounce “cédèsse”.
Truncated typography
Symbolises modernity, openness, and initiation. The Serif typography offers a continuity with the current identity. It represent the act of writing, history, knowledge and learning.
Square composition Facilitates reading C.D.E.S. Symbolises rigour, organisation and rules Asperity of the "e" To animate the symbol and make it dynamic To mark the stop and to not pronounce "cédèsse". Truncated typography Symbolises modernity, openness, and initiation. The Serif typography offers a continuity with the current identity. It represent the act of writing, history, knowledge and learning.
Any communication medium with CDES logo and intended for distribution must comply with the rules of use described in the graphic charter. Whether for professional use (.EPS), printed documents (CMYK version) or digital visuals (RGB version), we provide you with the logos necessary for their edition and our graphic charter here:
Visual identity package
