“CDES and Allianz: shared values at the service of those involved in the Sports sector”.

Allianz, world’s leading insurance brand, is present in over 80 countries and have 92 million customers. By becoming the Worldwide Insurance Partner of the Olympic and Paralympic Movements from 2021 to 2028, the Allianz group put strength in its important role in major national and international sporting events.

In France for more than 30 years, we have been supporting numerous clubs, federations, leagues and committees, as well as sports institutions, on a daily basis and following their many needs.

Since 2016, we have been pleased to partner with the Centre for Law and Economics of Limoges, a renowned institution that has trained many leaders of the current French sports sector.

This is a partnership that allows all of our Distribution and Technical sales teams to benefit from the economic and legal expertise of the CDES. A precious content used during the studies achieved by Allianz.  This collaboration is also reflected in the training courses designed by CDES with the participation of Allianz collaborators.

For Allianz, this renewal marks its loyal commitment to this key institutional player in the development of sport in France, with whom we share common values.

FDJ has been working with us since 2004 and is a natural and essential partner for the CDES. Recognised as the “number one partner of French sport” because of its contribution to the National Sports Agency (more than 6 billion € in 40 years), FDJ is indeed a committed player in French sport.

This is reflected in the support given to several sports institutions (French Basketball and Handball Federations and their Women’s Leagues, OM and OL football clubs, the Tour de France, etc.), the sponsorship of two cycling teams, and the many actions carried out in favour of women’s sports (Goals for Women, Hand for Women, Performances for Women, etc.).

It is also an Official Partner of the Paris 2024 Olympic and Paralympic Games. FDJ is continuing its historical commitment to sports and the promotion of its values. Its actions in terms of ethics and gender diversity, such as its support for women’s sports and Handisports, are in line with the societal impact objectives set by Paris 2024. In addition, in December 2019, FDJ launched the “FDJ Sport Factory” to support high-level athletes in their Olympic ambitions. This collective brings together twenty-seven champions who share a medal objective. Kevin Mayer and Marie Bochet are its ambassadors.

This way, FDJ has structured its sponsorship policy around the promotion of sports ethics. FDJ now systematically integrates an “integrity” and “societal” component into the partnerships it forms with sports institutions, in addition to a traditional marketing component.