{"id":5420,"date":"2016-06-24T14:09:00","date_gmt":"2016-06-24T12:09:00","guid":{"rendered":"https:\/\/cdes.fr\/?p=5420"},"modified":"2021-06-25T09:26:07","modified_gmt":"2021-06-25T07:26:07","slug":"actu-economie-running-vent-poupe","status":"publish","type":"post","link":"https:\/\/cdes.fr\/?p=5420","title":{"rendered":"ACTU | \u00c9CONOMIE : Le running a le vent en poupe"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5420\" class=\"elementor elementor-5420\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-6742209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6742209\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4e7485\" data-id=\"d4e7485\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1714b82 elementor-widget elementor-widget-text-editor\" data-id=\"1714b82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.sportheroes.com\/\" target=\"_blank\" rel=\"noopener\">Sport Heroes<\/a>, start-up au 1,7 million de membres (dont 700 000 runners) fond\u00e9e en 2014, et l\u2019Union sport &amp; cycle, organisation professionnelle repr\u00e9sentant le secteur marchand de la fili\u00e8re sport, ont pr\u00e9sent\u00e9 en mai dernier les r\u00e9sultats de leur observatoire du running. Ceux-ci sont issus d\u2019une analyse big data reposant sur plus de 600 000 activit\u00e9s g\u00e9n\u00e9r\u00e9es sur la plateforme en 2020 par 150 000 runners. \u00c0 cela s\u2019ajoute l\u2019exploitation d\u2019une enqu\u00eate men\u00e9e aupr\u00e8s de plus de 5 000 runners fran\u00e7ais issus de la base de donn\u00e9es de Sport Heroes.<\/p><h1><span style=\"color: #f56c6c;\">12,7 millions de runners dont 1,4 de n\u00e9o-pratiquants<\/span><\/h1><p>12,7 millions de Fran\u00e7ais ont pratiqu\u00e9 le running en 2020. Cette communaut\u00e9 serait compos\u00e9e d\u2019une large majorit\u00e9 d\u2019hommes (69 %), de personnes relativement jeunes (\u00e2ge moyen de 31 ans) et parcourant en moyenne 8,9 kilom\u00e8tres par sortie. Cette si particuli\u00e8re ann\u00e9e 2020 n\u2019a pas vu l\u2019int\u00e9r\u00eat pour le running s\u2019\u00e9roder, bien au contraire : on compterait ainsi 1,4 million de prati\u00adquants suppl\u00e9mentaires. La sortie running a ainsi constitu\u00e9, pour les auteurs de l\u2019\u00e9tude, \u00ab une fen\u00eatre indispensable pour quelques minutes de libert\u00e9 \u00bb en particulier lors du confinement tr\u00e8s strict du printemps 2020. Elle aurait plus largement \u00e9t\u00e9 \u00ab la seule alter\u00adnative aux pratiques \u00e0 domicile \u00bb. Le confi\u00adnement aurait par ailleurs \u00e9t\u00e9 l\u2019occasion de se lancer pour de nombreux nouveaux adeptes : 51 % des n\u00e9o-pratiquants de 2020 l\u2019auraient fait \u00e0 cette occasion, 60 % de femmes et 50 % de moins de 35 ans.<\/p><h1><span style=\"color: #f56c6c;\">2020 : entre rupture et continuit\u00e9<\/span><\/h1><p>Si certains \u00e9l\u00e9ments sont rest\u00e9s stables, l\u2019ann\u00e9e 2020 a aussi \u00e9t\u00e9 marqu\u00e9e par quelques nouveaut\u00e9s. Parmi les fondamentaux :<\/p><ul><li>des runners pratiquant avant tout pour se sentir bien dans leur corps ou l\u2019entretenir (52 %), \u00e9vacuer le stress, se d\u00e9fouler ou se d\u00e9tendre (47 %) et \u00eatre en bonne sant\u00e9 (39 %, +5 points par rapport \u00e0 2019) ;<\/li><li>une pratique de plus en plus connect\u00e9e : 77 % des runners utilisent une montre connect\u00e9e et 54 % leur smartphone. Garmin tire son \u00e9pingle du jeu avec 72 % de runners connect\u00e9s adeptes de cette marque ;<\/li><li>l\u2019affirmation de l\u2019utilisation des applica\u00adtions de running afin d\u2019analyser ses perfor\u00admances (87 %) et de suivre l\u2019historique de ses s\u00e9ances (85 %).<\/li><\/ul><p>Au rayon des nouveaut\u00e9s, 2020 aura vu une modification dans les horaires de pratique avec des sorties plus nombreuses le matin (33 %, + 6 points) et l\u2019apr\u00e8s-midi (26 %, + 7 points) que le soir (25 %, &#8211; 8 points). La pratique en groupe s\u2019est par ailleurs forte\u00adment r\u00e9duite (69 %, &#8211; 12 points) et les consi\u00add\u00e9rations de sant\u00e9 mentale et de bien-\u00eatre encore plus affirm\u00e9es.<\/p><h1><span style=\"color: #f56c6c;\">Tendances \u00e9mergentes et donn\u00e9es de consommation<\/span><\/h1><p>Parmi celles-ci, on retrouve notamment le ph\u00e9nom\u00e8ne \u00ab parti pour durer \u00bb des courses connect\u00e9es : 53 % des runners y ont pris part en 2020 et 26 % indiquent qu\u2019ils continue\u00adront \u00e0 le faire quand la situation sanitaire sera revenue \u00e0 la normale. Autre tendance, l\u2019affirmation des convictions \u00e9cologiques des runners : 87 % d\u2019entre eux accordent une note d\u2019au moins 7\/10 \u00e0 leur rapport \u00e0 l\u2019environnement\u2026 Une conviction qui reste cependant \u00e0 transformer en actes notamment en adoptant des comporte\u00adments d\u2019achats plus responsables. L\u2019\u00e9tude fournit aussi de riches enseignements sur la consommation des runners. Ces derniers choisissent ainsi leurs chaussures avant tout pour des consid\u00e9rations de confort (57 %) et de qualit\u00e9 d\u2019amorti (50 %) bien avant\u2026 le prix (22 %). Ils indiquent d\u00e9penser en moyenne 113 euros pour l\u2019achat de leurs chaussures, un prix stable par rapport \u00e0 2019 (108 euros) mais assez largement variable selon le profil des runners.<\/p><p>Malgr\u00e9 la crise sanitaire et l\u2019annulation de 80 % des courses sur route, l\u2019int\u00e9r\u00eat et la pratique du running par les Fran\u00e7ais ne se seront donc pas d\u00e9mentis en 2020. Mieux : les perspectives s\u2019annoncent plut\u00f4t porteuses avec 71 % des pratiquants indiquant vouloir maintenir leur niveau de pratique une fois la situation sanitaire revenue \u00e0 la normale et 25 % d\u2019entre eux indiquant vouloir pratiquer plus r\u00e9guli\u00e8rement \u00e0 l\u2019avenir.<\/p><p>\u00a0<\/p><h4><a href=\"https:\/\/www.linkedin.com\/in\/christophe-lepetit\/\" target=\"_blank\" rel=\"noopener\">Christophe Lepetit<\/a><\/h4><p>[Observatoire du running <a href=\"https:\/\/www.sportheroes.com\/\" target=\"_blank\" rel=\"noopener\">Sport Heroes<\/a> et <a href=\"https:\/\/www.unionsportcycle.com\/fr\/accueil\" target=\"_blank\" rel=\"noopener\">Union sport &amp; cycle<\/a>]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sport Heroes, start-up au 1,7 million de membres (dont 700 000 runners) fond\u00e9e en 2014, et l\u2019Union sport &amp; cycle, organisation professionnelle repr\u00e9sentant le secteur marchand de la fili\u00e8re sport, ont pr\u00e9sent\u00e9&hellip;<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[1],"tags":[91,70,153],"class_list":["post-5420","post","type-post","status-publish","format-standard","hentry","category-non-classifiee","tag-actualite","tag-economie-du-sport","tag-running"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACTU | \u00c9CONOMIE : Le running a le vent en poupe - CDES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdes.fr\/?p=5420\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACTU | \u00c9CONOMIE : Le running a le vent en poupe - CDES\" \/>\n<meta property=\"og:description\" content=\"Sport Heroes, start-up au 1,7 million de membres (dont 700 000 runners) fond\u00e9e en 2014, et l\u2019Union sport &amp; cycle, organisation professionnelle repr\u00e9sentant le secteur marchand de la fili\u00e8re sport, ont pr\u00e9sent\u00e9&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cdes.fr\/?p=5420\" \/>\n<meta property=\"og:site_name\" content=\"CDES\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-24T12:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-25T07:26:07+00:00\" \/>\n<meta name=\"author\" content=\"Viktoria Rosta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viktoria Rosta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cdes.fr\/?p=5420\",\"url\":\"https:\/\/cdes.fr\/?p=5420\",\"name\":\"ACTU | \u00c9CONOMIE : Le running a le vent en poupe - CDES\",\"isPartOf\":{\"@id\":\"https:\/\/cdes.fr\/#website\"},\"datePublished\":\"2016-06-24T12:09:00+00:00\",\"dateModified\":\"2021-06-25T07:26:07+00:00\",\"author\":{\"@id\":\"https:\/\/cdes.fr\/#\/schema\/person\/3fd95d04f12a9edf5003ec0df19d43bc\"},\"breadcrumb\":{\"@id\":\"https:\/\/cdes.fr\/?p=5420#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cdes.fr\/?p=5420\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cdes.fr\/?p=5420#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/cdes.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ACTU | \u00c9CONOMIE : Le running a le vent en poupe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cdes.fr\/#website\",\"url\":\"https:\/\/cdes.fr\/\",\"name\":\"CDES\",\"description\":\"Centre de Droit et d&#039;Economie du Sport\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cdes.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cdes.fr\/#\/schema\/person\/3fd95d04f12a9edf5003ec0df19d43bc\",\"name\":\"Viktoria Rosta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cdes.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/139dff69b1764c6ee4a6645c2ecf0b8ba8c5951b492b44d8858b07f7c293c210?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/139dff69b1764c6ee4a6645c2ecf0b8ba8c5951b492b44d8858b07f7c293c210?s=96&d=mm&r=g\",\"caption\":\"Viktoria Rosta\"},\"url\":\"https:\/\/cdes.fr\/?author=92\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACTU | \u00c9CONOMIE : Le running a le vent en poupe - CDES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cdes.fr\/?p=5420","og_locale":"fr_FR","og_type":"article","og_title":"ACTU | \u00c9CONOMIE : Le running a le vent en poupe - CDES","og_description":"Sport Heroes, start-up au 1,7 million de membres (dont 700 000 runners) fond\u00e9e en 2014, et l\u2019Union sport &amp; cycle, organisation professionnelle repr\u00e9sentant le secteur marchand de la fili\u00e8re sport, ont pr\u00e9sent\u00e9&hellip;","og_url":"https:\/\/cdes.fr\/?p=5420","og_site_name":"CDES","article_published_time":"2016-06-24T12:09:00+00:00","article_modified_time":"2021-06-25T07:26:07+00:00","author":"Viktoria Rosta","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Viktoria Rosta","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cdes.fr\/?p=5420","url":"https:\/\/cdes.fr\/?p=5420","name":"ACTU | \u00c9CONOMIE : Le running a le vent en poupe - CDES","isPartOf":{"@id":"https:\/\/cdes.fr\/#website"},"datePublished":"2016-06-24T12:09:00+00:00","dateModified":"2021-06-25T07:26:07+00:00","author":{"@id":"https:\/\/cdes.fr\/#\/schema\/person\/3fd95d04f12a9edf5003ec0df19d43bc"},"breadcrumb":{"@id":"https:\/\/cdes.fr\/?p=5420#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cdes.fr\/?p=5420"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cdes.fr\/?p=5420#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/cdes.fr\/"},{"@type":"ListItem","position":2,"name":"ACTU | \u00c9CONOMIE : Le running a le vent en poupe"}]},{"@type":"WebSite","@id":"https:\/\/cdes.fr\/#website","url":"https:\/\/cdes.fr\/","name":"CDES","description":"Centre de Droit et d&#039;Economie du Sport","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cdes.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/cdes.fr\/#\/schema\/person\/3fd95d04f12a9edf5003ec0df19d43bc","name":"Viktoria Rosta","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cdes.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/139dff69b1764c6ee4a6645c2ecf0b8ba8c5951b492b44d8858b07f7c293c210?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/139dff69b1764c6ee4a6645c2ecf0b8ba8c5951b492b44d8858b07f7c293c210?s=96&d=mm&r=g","caption":"Viktoria Rosta"},"url":"https:\/\/cdes.fr\/?author=92"}]}},"_links":{"self":[{"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/posts\/5420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/cdes.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5420"}],"version-history":[{"count":0,"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/posts\/5420\/revisions"}],"wp:attachment":[{"href":"https:\/\/cdes.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cdes.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cdes.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}