{"id":5032,"date":"2021-06-10T06:55:10","date_gmt":"2021-06-10T04:55:10","guid":{"rendered":"https:\/\/cdes.fr\/?p=5032"},"modified":"2021-06-10T14:17:20","modified_gmt":"2021-06-10T12:17:20","slug":"impact-economique-et-utilite-sociale-du-paris-saint-germain","status":"publish","type":"post","link":"https:\/\/cdes.fr\/?p=5032","title":{"rendered":"Impact \u00e9conomique et utilit\u00e9 sociale du Paris Saint-Germain"},"content":{"rendered":"\t\t
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COMMANDITAIRE :<\/h3>

Paris Saint Germain<\/b><\/a><\/p>

DATE DE PUBLICATION :\u00a0<\/h3>

Juin 2021<\/p>

CHARG\u00c9S D’\u00c9TUDES :\u00a0<\/h3>

Christophe Lepetit<\/a>\u00a0et Cyrille Rougier<\/strong><\/p>

PR\u00c9SENTATION :<\/h3>

Le Centre de Droit et d’Economie du Sport (CDES) de Limoges<\/a> a \u00e9t\u00e9 mandat\u00e9 par le Paris Saint-Germain<\/a> afin de mesurer l’empreinte \u00e9conomique et sociale du club \u00e0 diff\u00e9rent niveau. R\u00e9alis\u00e9e dans un contexte rendu tr\u00e8s particulier par la crise sanitaire, l’\u00e9tude que nous remettons aujourd’hui a \u00e9t\u00e9 r\u00e9alis\u00e9e dans un cadre particuli\u00e8rement collaboratif. L’ensemble des parties prenantes et des \u00e9quipes du club ont ainsi su se rendre disponibles, dans des d\u00e9lais tr\u00e8s courts, afin d’\u00e9changer avec notre \u00e9quipe d’experts et de mettre \u00e0 la disposition l’int\u00e9gralit\u00e9 des donn\u00e9es n\u00e9cessaires \u00e0 un tel exercice. Cet acc\u00e8s \u00e0 une information de premi\u00e8re qualit\u00e9 rend cette \u00e9tude particuli\u00e8rement robuste. Nous les en remercions vivement.<\/span><\/p>

Parmi les nombreux enseignements de cette \u00e9tude, trois nous semblent devoir \u00eatre plus particuli\u00e8rement soulign\u00e9s.
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Tout d’abord, l<\/b>‘exceptionnelle progression du club au cours des 10 derni\u00e8res ann\u00e9es<\/b>. La structuration du club et le travail quotidien de ses \u00e9quipes ont ainsi permis de positionner le Paris Saint-Germain<\/a> comme l’\u00e9gal des plus grands clubs de la plan\u00e8te. Deux chiffres illustrent cela : la valorisation \u00e9conomique du club estim\u00e9e par Forbes \u00e0 2,5 milliards de dollars. Mais plus encore que le montant brut, c’est l’\u00e9volution de la valorisation du club qui est \u00e0 souligner : avec une croissance de 207% en 5 ans, le Paris Saint-Germain<\/a> enregistre la plus forte progression parmi les 50 principales franchises de NBA<\/a>, NFL<\/a>, NHL<\/a>, MLB<\/a> et du football europ\u00e9en.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L’importante empreinte \u00e9conomique locale du club<\/b> ensuite. L’impact \u00e9conomique du club sur la <\/span>R\u00e9gion \u00cele-de-France<\/span> a \u00e9t\u00e9 \u00e9valu\u00e9 \u00e0 182,2 millions d’euros pour la saison 2018\/2019. Ce montant cons\u00e9quent illustre d’une part la capacit\u00e9 du club \u00e0 capter des revenus ext\u00e9rieurs au territoire et sa propension \u00e0 les d\u00e9penser aupr\u00e8s du tissu \u00e9conomique francilien. Il est \u00e9galement le reflet de la contribution du Paris Saint-Germain<\/a> \u00e0 l’attractivit\u00e9 touristique de la R\u00e9gion \u00cele-de-France, les rencontres du club attirant chaque saison (hors Covid) un tr\u00e8s grand nombre de fans fran\u00e7ais mais aussi \u00e9trangers. Outre cet aspect \u00e9conomique, les activit\u00e9s du club mobilisent \u00e9galement un volume d’emploi relativement cons\u00e9quent \u00e9valu\u00e9 \u00e0 2150 \u00e9quivalent temps plein au cours de la saison 2018\/2019 dont 670 emplois directs. Enfin, le club et ses joueurs contribuent aux finances publiques : sur les 10 derni\u00e8res ann\u00e9es, ils ont vers\u00e9 un total de 1,9 milliard d’euros de contributions sociales et fiscales diverses.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Enfin, le caract\u00e8re responsable et engag\u00e9 du club<\/b> qui met sa notori\u00e9t\u00e9 et celles de ses joueurs au service de grandes causes nationales et internationales. Les actions port\u00e9es par la Fondation et le Fond de Dotation du club ont ainsi profit\u00e9 \u00e0 plus de 126 000 personnes depuis 2011\/2012, soit plus de 14 000 b\u00e9n\u00e9ficiaires annuels en moyenne. L’engagement du club sur le plan environnemental est \u00e9galement \u00e0 saluer avec une d\u00e9marche d’am\u00e9lioration continue engag\u00e9e depuis 2017 reposant sur trois piliers : la signatures de partenariats avec des experts (WWF<\/a>) et l’engagement dans le programme Sports for Climate Action de l’ONU<\/a> ; l’assignation d’objectif ambitieux, concrets et r\u00e9alistes visant \u00e0 r\u00e9duire l’empreinte environnementale du club ; la sensibilisation de ses communaut\u00e9s gr\u00e2ce \u00e0 son impact m\u00e9diatique.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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VERSION FR<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEtude compl\u00e8te<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GB VERSION<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tComplete study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSynthesis study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0<\/h3>

CONTACT :<\/h3>

Christophe Lepetit<\/a> – lepetit@cdes.fr<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

COMMANDITAIRE : Paris Saint Germain DATE DE PUBLICATION :\u00a0 Juin 2021 CHARG\u00c9S D’\u00c9TUDES :\u00a0 Christophe Lepetit\u00a0et Cyrille Rougier PR\u00c9SENTATION : Le Centre de Droit et d’Economie du Sport (CDES) de Limoges a…<\/p>\n","protected":false},"author":92,"featured_media":5205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[28,4],"tags":[],"class_list":["post-5032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","category-publications"],"yoast_head":"\nImpact \u00e9conomique et utilit\u00e9 sociale du Paris Saint-Germain - 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