{"id":4222,"date":"2017-09-01T14:12:11","date_gmt":"2017-09-01T12:12:11","guid":{"rendered":"https:\/\/cdes.fr\/?p=4222"},"modified":"2021-02-02T11:53:04","modified_gmt":"2021-02-02T10:53:04","slug":"le-sport-feminin","status":"publish","type":"post","link":"https:\/\/cdes.fr\/?p=4222","title":{"rendered":"LE SPORT F\u00c9MININ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4222\" class=\"elementor elementor-4222\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-42bc46c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42bc46c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2996cba3\" data-id=\"2996cba3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3823fc92 elementor-widget elementor-widget-text-editor\" data-id=\"3823fc92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h3>DATE DE PUBLICATION<\/h3>\n<div>Ao\u00fbt 2017<\/div>\n<div>\u00a0<\/div>\n<h3>PR\u00c9SENTATION\u00a0<\/h3>\n<div>\n<div class=\"en-avant\">\n<div class=\"contenu-publication\">\n<div>L\u2019objectif de cette \u00e9tude \u00e9tait de donner des \u00e9l\u00e9ments sur le poids \u00e9conomique au sens large du sport f\u00e9minin (pratique, \u00e9conomie, m\u00e9diatisation), de d\u00e9montrer son potentiel de croissance dans les ann\u00e9es \u00e0 venir et d\u2019illustrer le d\u00e9calage qui existe \u00e0 l\u2019heure actuelle entre ces \u00e9l\u00e9ments et l\u2019investissement des diff\u00e9rentes parties prenantes (m\u00e9dias, annonceurs). Cette d\u00e9marche s\u2019inscrit dans le cadre de la priorit\u00e9 forte et assum\u00e9e de <strong><a href=\"https:\/\/www.groupefdj.com\/fr\/groupe.html\" target=\"_blank\" rel=\"noopener\">FDJ<\/a><\/strong> de contribuer au d\u00e9veloppement et au soutien du sport f\u00e9minin.<\/div>\n<\/div>\n<\/div>\n<div class=\"content clearfix\">\n<p>Dans le cadre de nos relations de partenariat, la<strong> <a href=\"https:\/\/www.groupefdj.com\/fr\/groupe.html\" target=\"_blank\" rel=\"noopener\">FDJ<\/a> <\/strong>souhaitait que le CDES produise une \u00e9tude relative au sport f\u00e9minin avec un double objectif\u00a0:<\/p>\n<ul>\n<li>Dresser un \u00e9tat des lieux aussi pr\u00e9cis que possible de la pratique sportive des femmes mais \u00e9galement tenter de quantifier son poids \u00e9conomique (dans une d\u00e9finition assez large).<\/li>\n<li>D\u00e9montrer en quoi le sport f\u00e9minin est un secteur porteur pour l\u2019ensemble des acteurs du sport et plus particuli\u00e8rement les m\u00e9dias et les annonceurs.<\/li>\n<\/ul>\n<p>L\u2019objectif de cette \u00e9tude \u00e9tait de donner des \u00e9l\u00e9ments sur le poids \u00e9conomique au sens large du sport f\u00e9minin\u00a0 (pratique, \u00e9conomie, m\u00e9diatisation), de d\u00e9montrer son potentiel de croissance dans les ann\u00e9es \u00e0 venir et d\u2019illustrer le d\u00e9calage qui existe \u00e0 l\u2019heure actuelle entre ces \u00e9l\u00e9ments et l\u2019investissement des diff\u00e9rentes parties prenantes (m\u00e9dias, annonceurs). Cette d\u00e9marche s\u2019inscrit dans le cadre de la priorit\u00e9 forte et assum\u00e9e de <a href=\"https:\/\/www.groupefdj.com\/fr\/groupe.html\" target=\"_blank\" rel=\"noopener\"><strong>FDJ<\/strong><\/a> de contribuer au d\u00e9veloppement et au soutien du sport f\u00e9minin.<\/p>\n<p>Historiquement, bien que n\u2019ayant que rarement \u00e9t\u00e9 explor\u00e9e de fa\u00e7on sp\u00e9cifique, cette th\u00e9matique n\u2019est pas \u00e9trang\u00e8re au CDES. Nos travaux d\u2019\u00e9tudes \u00e9conomiques r\u00e9cents (notamment ceux pour le compte de la F\u00e9d\u00e9ration Fran\u00e7aise de Handball) nous ont en effet conduits \u00e0 approfondir plus particuli\u00e8rement ce champ de recherche. Cette sp\u00e9cialisation r\u00e9cente coupl\u00e9e avec nos analyses plus anciennes de la mutation des pratiques sportives en France, nous permettent ainsi d\u2019avoir un regard transversal sur la question. C\u2019est donc en nous appuyant sur nos travaux r\u00e9cents, mais aussi sur les ressources collect\u00e9es sp\u00e9cialement, que nous avons produit la pr\u00e9sente \u00e9tude.<\/p>\n<p>Celle-ci se structure en deux parties. Dans une premi\u00e8re partie, nous pr\u00e9sentons un panorama du sport f\u00e9minin tant sur le plan de la pratique (licenci\u00e9e ou non) que de l\u2019\u00e9conomie (sport professionnel ou semi-professionnel).\u00a0 Dans une seconde parte, nous pr\u00e9sentons les enjeux strat\u00e9giques du secteur et illustrons en quoi le sport f\u00e9minin constitue un secteur \u00e0 privil\u00e9gier pour les annonceurs dans les ann\u00e9es \u00e0 venir.<\/p>\n<\/div>\n<\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-0af7b6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0af7b6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01bc4e4\" data-id=\"01bc4e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b922235 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b922235\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger l'\u00e9tude<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DATE DE PUBLICATION Ao\u00fbt 2017 \u00a0 PR\u00c9SENTATION\u00a0 L\u2019objectif de cette \u00e9tude \u00e9tait de donner des \u00e9l\u00e9ments sur le poids \u00e9conomique au sens large du sport f\u00e9minin (pratique, \u00e9conomie, m\u00e9diatisation), de d\u00e9montrer son&hellip;<\/p>\n","protected":false},"author":92,"featured_media":4223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[2,28,4],"tags":[],"class_list":["post-4222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cdes","category-etudes","category-publications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LE SPORT F\u00c9MININ - CDES<\/title>\n<meta name=\"description\" content=\"Retrouvez l&#039;\u00e9tude sur le sport f\u00e9minin pour la Fran\u00e7aise des Jeux. Conduite par l&#039;\u00e9quipe \u00c9tudes \u00c9conomiques du CDES.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdes.fr\/?p=4222\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE SPORT F\u00c9MININ - CDES\" \/>\n<meta property=\"og:description\" content=\"Retrouvez l&#039;\u00e9tude sur le sport f\u00e9minin pour la Fran\u00e7aise des Jeux. Conduite par l&#039;\u00e9quipe \u00c9tudes \u00c9conomiques du CDES.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cdes.fr\/?p=4222\" \/>\n<meta property=\"og:site_name\" content=\"CDES\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-01T12:12:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-02T10:53:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdes.fr\/wp-content\/uploads\/2020\/09\/VISUEL-SPORT-FEMININ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"731\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Viktoria Rosta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viktoria Rosta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cdes.fr\/?p=4222\",\"url\":\"https:\/\/cdes.fr\/?p=4222\",\"name\":\"LE SPORT F\u00c9MININ - CDES\",\"isPartOf\":{\"@id\":\"https:\/\/cdes.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cdes.fr\/?p=4222#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cdes.fr\/?p=4222#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdes.fr\/wp-content\/uploads\/2020\/09\/VISUEL-SPORT-FEMININ.jpg\",\"datePublished\":\"2017-09-01T12:12:11+00:00\",\"dateModified\":\"2021-02-02T10:53:04+00:00\",\"author\":{\"@id\":\"https:\/\/cdes.fr\/#\/schema\/person\/3fd95d04f12a9edf5003ec0df19d43bc\"},\"description\":\"Retrouvez l'\u00e9tude sur le sport f\u00e9minin pour la Fran\u00e7aise des Jeux. Conduite par l'\u00e9quipe \u00c9tudes \u00c9conomiques du CDES.\",\"breadcrumb\":{\"@id\":\"https:\/\/cdes.fr\/?p=4222#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cdes.fr\/?p=4222\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cdes.fr\/?p=4222#primaryimage\",\"url\":\"https:\/\/cdes.fr\/wp-content\/uploads\/2020\/09\/VISUEL-SPORT-FEMININ.jpg\",\"contentUrl\":\"https:\/\/cdes.fr\/wp-content\/uploads\/2020\/09\/VISUEL-SPORT-FEMININ.jpg\",\"width\":1300,\"height\":731},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cdes.fr\/?p=4222#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/cdes.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LE SPORT F\u00c9MININ\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cdes.fr\/#website\",\"url\":\"https:\/\/cdes.fr\/\",\"name\":\"CDES\",\"description\":\"Centre de Droit et d&#039;Economie du Sport\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cdes.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cdes.fr\/#\/schema\/person\/3fd95d04f12a9edf5003ec0df19d43bc\",\"name\":\"Viktoria Rosta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/cdes.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/139dff69b1764c6ee4a6645c2ecf0b8ba8c5951b492b44d8858b07f7c293c210?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/139dff69b1764c6ee4a6645c2ecf0b8ba8c5951b492b44d8858b07f7c293c210?s=96&d=mm&r=g\",\"caption\":\"Viktoria Rosta\"},\"url\":\"https:\/\/cdes.fr\/?author=92\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LE SPORT F\u00c9MININ - CDES","description":"Retrouvez l'\u00e9tude sur le sport f\u00e9minin pour la Fran\u00e7aise des Jeux. Conduite par l'\u00e9quipe \u00c9tudes \u00c9conomiques du CDES.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cdes.fr\/?p=4222","og_locale":"fr_FR","og_type":"article","og_title":"LE SPORT F\u00c9MININ - CDES","og_description":"Retrouvez l'\u00e9tude sur le sport f\u00e9minin pour la Fran\u00e7aise des Jeux. Conduite par l'\u00e9quipe \u00c9tudes \u00c9conomiques du CDES.","og_url":"https:\/\/cdes.fr\/?p=4222","og_site_name":"CDES","article_published_time":"2017-09-01T12:12:11+00:00","article_modified_time":"2021-02-02T10:53:04+00:00","og_image":[{"width":1300,"height":731,"url":"https:\/\/cdes.fr\/wp-content\/uploads\/2020\/09\/VISUEL-SPORT-FEMININ.jpg","type":"image\/jpeg"}],"author":"Viktoria Rosta","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Viktoria Rosta","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cdes.fr\/?p=4222","url":"https:\/\/cdes.fr\/?p=4222","name":"LE SPORT F\u00c9MININ - CDES","isPartOf":{"@id":"https:\/\/cdes.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cdes.fr\/?p=4222#primaryimage"},"image":{"@id":"https:\/\/cdes.fr\/?p=4222#primaryimage"},"thumbnailUrl":"https:\/\/cdes.fr\/wp-content\/uploads\/2020\/09\/VISUEL-SPORT-FEMININ.jpg","datePublished":"2017-09-01T12:12:11+00:00","dateModified":"2021-02-02T10:53:04+00:00","author":{"@id":"https:\/\/cdes.fr\/#\/schema\/person\/3fd95d04f12a9edf5003ec0df19d43bc"},"description":"Retrouvez l'\u00e9tude sur le sport f\u00e9minin pour la Fran\u00e7aise des Jeux. Conduite par l'\u00e9quipe \u00c9tudes \u00c9conomiques du CDES.","breadcrumb":{"@id":"https:\/\/cdes.fr\/?p=4222#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cdes.fr\/?p=4222"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cdes.fr\/?p=4222#primaryimage","url":"https:\/\/cdes.fr\/wp-content\/uploads\/2020\/09\/VISUEL-SPORT-FEMININ.jpg","contentUrl":"https:\/\/cdes.fr\/wp-content\/uploads\/2020\/09\/VISUEL-SPORT-FEMININ.jpg","width":1300,"height":731},{"@type":"BreadcrumbList","@id":"https:\/\/cdes.fr\/?p=4222#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/cdes.fr\/"},{"@type":"ListItem","position":2,"name":"LE SPORT F\u00c9MININ"}]},{"@type":"WebSite","@id":"https:\/\/cdes.fr\/#website","url":"https:\/\/cdes.fr\/","name":"CDES","description":"Centre de Droit et d&#039;Economie du Sport","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cdes.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/cdes.fr\/#\/schema\/person\/3fd95d04f12a9edf5003ec0df19d43bc","name":"Viktoria Rosta","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cdes.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/139dff69b1764c6ee4a6645c2ecf0b8ba8c5951b492b44d8858b07f7c293c210?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/139dff69b1764c6ee4a6645c2ecf0b8ba8c5951b492b44d8858b07f7c293c210?s=96&d=mm&r=g","caption":"Viktoria Rosta"},"url":"https:\/\/cdes.fr\/?author=92"}]}},"_links":{"self":[{"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/posts\/4222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/cdes.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4222"}],"version-history":[{"count":0,"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/posts\/4222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cdes.fr\/index.php?rest_route=\/wp\/v2\/media\/4223"}],"wp:attachment":[{"href":"https:\/\/cdes.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cdes.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cdes.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}