{"id":3789,"date":"2019-12-16T09:34:05","date_gmt":"2019-12-16T08:34:05","guid":{"rendered":"https:\/\/cdes.fr\/?p=3789"},"modified":"2020-12-16T11:56:14","modified_gmt":"2020-12-16T10:56:14","slug":"actu-economie-le-marche-des-droits-tv-en-ebullition","status":"publish","type":"post","link":"https:\/\/cdes.fr\/?p=3789","title":{"rendered":"ACTU | ECONOMIE | Le march\u00e9 des droits TV en \u00e9bullition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3789\" class=\"elementor elementor-3789\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-4d659c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d659c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f54cb9\" data-id=\"5f54cb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bae0cd elementor-widget elementor-widget-text-editor\" data-id=\"7bae0cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L \u2019attribution des droits de plusieurs comp\u00e9titions de football ces derni\u00e8res semaines a profond\u00e9ment rebattu les cartes du paysage audiovisuel sportif fran\u00e7ais, en particulier pour le march\u00e9 de la t\u00e9l\u00e9vision payante. Point sur les forces en pr\u00e9sence.<\/p><h1><span style=\"color: #f76a6a;\">\u00a0Retour fracassant pour Canal +<\/span><\/h1><p>Consid\u00e9r\u00e9e comme la grande perdante de l\u2019appel d\u2019offres de la L1 (aucun lot obtenu), Canal+ a effectu\u00e9 un magnifique rebond en quelques mois. Elle a successivement repris \u00e0 RMC Sport l\u2019int\u00e9gralit\u00e9 des droits de la Premier League sur la p\u00e9riode 2019\/2022, puis les deux meilleures affiches de la Ligue des Champions, puis la meilleure affiche et les finales de l\u2019Europa League ou de l\u2019UEFA Conference League (la 3e comp\u00e9tition interclubs lanc\u00e9e par l\u2019UEFA) sur la p\u00e9riode 2021\/2024. Enfin, la cha\u00eene dirig\u00e9e par Maxime Saada a nou\u00e9 un accord avec beIN Sports pr\u00e9voyant, d\u2019une part, la sous-licence par le groupe qatari des deux rencontres de L1 sur le cycle 2020\/2024 et, d\u2019autre part, la distribution exclusive de beIN par Canal+! Alors que l\u2019on pouvait lui pr\u00e9dire un avenir de simple agr\u00e9gateur et distributeur de contenus sportifs, Canal+ s\u2019est donc \u00e0 nouveau impos\u00e9 comme l\u2019un des acteurs majeurs avec lequel les autres, Mediapro en t\u00eate, vont devoir composer. Un retour qui n\u2019est toutefois pas sans risque, le co\u00fbt de ces diff\u00e9rentes op\u00e9rations pouvant \u00eatre \u00e9valu\u00e9 \u00e0 745 millions d\u2019euros hors accord de distribution de beIN Sports.<\/p><h1><span style=\"color: #f76a6a;\">beIN Sports vers l\u2019\u00e9quilibre budg\u00e9taire ?<\/span><\/h1><p>Si la revente de la L1 \u00e0 Canal+ a visiblement fait l\u2019effet d\u2019une bombe au sein des \u00e9quipes de la r\u00e9daction, cet accord permet \u00e0 beIN Sports de faire rentrer 330 millions d\u2019euros dans ses caisses. En ajoutant les apports financiers li\u00e9s \u00e0 l\u2019accord de distribution exclusive par Canal+, qui reste soumis \u00e0 l\u2019approbation de l\u2019Autorit\u00e9 de la concurrence, le groupe qatari r\u00e9alise une op\u00e9ration financi\u00e8re particuli\u00e8rement int\u00e9ressante qui pourrait lui permettre d\u2019atteindre le point mort budg\u00e9taire, toujours pas atteint apr\u00e8s sept ans d\u2019existence, malgr\u00e9 une offre globale tr\u00e8s qualitative et un nombre d\u2019abonn\u00e9s cons\u00e9quents (aux alentours de 3,4 millions). Si beIN semble avoir tir\u00e9 un trait sur la L1, elle conserve malgr\u00e9 tout un catalogue de droits int\u00e9ressants dans l\u2019imm\u00e9diat notamment avec l\u2019obtention de l\u2019int\u00e9gralit\u00e9 de la Ligue des Champions, hors affiches d\u00e9volues \u00e0 Canal+. Restera \u00e0 voir quelle sera sa strat\u00e9gie sur les prochains appels d\u2019offres, notamment de droits de championnats \u00e9trangers pour mieux cerner leur strat\u00e9gie et\u2026 leur avenir.<\/p><h1><span style=\"color: #f76a6a;\">\u00a0Quel avenir pour RMC Sport ?<\/span><\/h1><p>Un avenir qui s\u2019est s\u00e9rieusement assombri pour RMC Sport. Apr\u00e8s ne pas s\u2019\u00eatre positionn\u00e9e sur les droits de la L1, avoir perdu la Premier League (qu\u2019elle continue cependant \u00e0 co-diffuser avec Canal+ par le jeu d\u2019un accord entre les deux groupes) et les comp\u00e9titions europ\u00e9ennes \u00e0 compter de 2021, la cha\u00eene devrait en effet avoir du mal \u00e0 continuer d\u2019exister en l\u2019\u00e9tat dans les mois \u00e0 venir. D\u2019autant plus qu\u2019elle reste toujours peu distribu\u00e9e par les op\u00e9rateurs (except\u00e9\u2026 Canal+ qui la propose dans l\u2019offre satellite). Une disparition pure et simple n\u2019est ainsi pas \u00e0 exclure. \u00c0 moins que le groupe ne conserve sa cha\u00eene dans une version revue \u00e0 la baisse rappelant l\u2019\u00e9poque Ma Cha\u00eene Sport.<\/p><h1><span style=\"color: #f76a6a;\">Une strat\u00e9gie floue pour Mediapro<\/span><\/h1><p>Le groupe sino-espagnol continue de b\u00e2tir un projet de cha\u00eene 100% foot et disposera de huit matches de L1 et de L2 et de l\u2019ensemble des matches \u2013 hors affiches de Canal+ \u2013 de l\u2019Europa League et UEFA Conference League. Reste toutefois \u00e0 savoir si cela lui permettra d\u2019atteindre les 4millions d\u2019abonn\u00e9s moyennant un co\u00fbt \u00e9voqu\u00e9 par son patron Jaume Roures de 25euros mensuels. Une sacr\u00e9e gageure qui laisse de nombreux experts sceptiques. D\u2019une part car c\u2019est un nombre d\u2019abonn\u00e9s \u00e9lev\u00e9 pour une offre certes qualitative mais limit\u00e9e au seul football. BeIN Sports avait ainsi atteint ce nombre d\u2019abonn\u00e9s en 2018 lors de la Coupe du monde mais avec une offre multisport et un tarif bien plus agressif. D\u2019autre part, en raison d\u2019un rejet des consommateurs des multi-abonnements et d\u2019un consentement \u00e0 payer qui s\u2019effrite. Si ses dirigeants ont tent\u00e9 de rassurer les parties prenantes tant sur le paiement que sur l\u2019accessibilit\u00e9 de l\u2019offre aux consommateurs, il subsiste encore de nombreux flous sur la strat\u00e9gie du groupe qui devront \u00eatre vite lev\u00e9s.<\/p><h4>Christophe LEPETIT<\/h4><p>[https:\/\/bit.ly\/36DogiD ]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L \u2019attribution des droits de plusieurs comp\u00e9titions de football ces derni\u00e8res semaines a profond\u00e9ment rebattu les cartes du paysage audiovisuel sportif fran\u00e7ais, en particulier pour le march\u00e9 de la t\u00e9l\u00e9vision payante. Point&hellip;<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[1],"tags":[71,70,40,69,35,62],"class_list":["post-3789","post","type-post","status-publish","format-standard","hentry","category-non-classifiee","tag-droits-tv","tag-economie-du-sport","tag-football","tag-medias","tag-sport-professionnel","tag-veille"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACTU | ECONOMIE | Le march\u00e9 des droits TV en \u00e9bullition - CDES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdes.fr\/?p=3789\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACTU | ECONOMIE | Le march\u00e9 des droits TV en \u00e9bullition - CDES\" \/>\n<meta property=\"og:description\" content=\"L \u2019attribution des droits de plusieurs comp\u00e9titions de football ces derni\u00e8res semaines a profond\u00e9ment rebattu les cartes du paysage audiovisuel sportif fran\u00e7ais, en particulier pour le march\u00e9 de la t\u00e9l\u00e9vision payante. 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