{"id":2450,"date":"2018-02-01T18:35:50","date_gmt":"2018-02-01T17:35:50","guid":{"rendered":"https:\/\/cdes.fr\/?p=2450"},"modified":"2021-05-03T15:52:20","modified_gmt":"2021-05-03T13:52:20","slug":"impact-economique-des-demi-finales-du-top-14-a-marseille-2","status":"publish","type":"post","link":"https:\/\/cdes.fr\/?p=2450","title":{"rendered":"IMPACT \u00c9CONOMIQUE DES DEMI-FINALES DU TOP 14 \u00c0 MARSEILLE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2450\" class=\"elementor elementor-2450\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-7b9da27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9da27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b5bfbc\" data-id=\"1b5bfbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8fd195 elementor-widget elementor-widget-text-editor\" data-id=\"c8fd195\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>DATE DE PUBLICATION :<\/h3><p>02\/2018<\/p><h3>PR\u00c9SENTATION :<\/h3><p>L&rsquo;\u00e9tude d&rsquo;impact \u00e9conomique et social des demi-finales du TOP 14 qui se sont d\u00e9roul\u00e9es \u00e0 Marseille en mai 2017 a \u00e9t\u00e9 publi\u00e9e ce jour. R\u00e9alis\u00e9e \u00e0 la demande de la <a href=\"https:\/\/www.lnr.fr\/\" target=\"_blank\" rel=\"noopener\">Ligue Nationale de Rugby<\/a>, en partenariat avec la soci\u00e9t\u00e9 AREMA (exploitant l&rsquo;Orange V\u00e9lodrome) et la <a href=\"https:\/\/www.marseille.fr\/\" target=\"_blank\" rel=\"noopener\">Ville de Marseille<\/a>, cette \u00e9tude a permis de mesurer le surcro\u00eet d&rsquo;activit\u00e9 \u00e9conomique g\u00e9n\u00e9r\u00e9 par l&rsquo;accueil de l&rsquo;\u00e9v\u00e8nement sur le territoire de la M\u00e9tropole Aix-Marseille Provence.<\/p><p>Les demi-finales du TOP 14 ont ainsi permis de g\u00e9n\u00e9rer un impact primaire de 16,3 millions d&rsquo;euros provenant :<\/p><ul><li>des d\u00e9penses d&rsquo;organisation r\u00e9alis\u00e9es par les acteurs ext\u00e9rieurs au territoire m\u00e9tropolitain et financ\u00e9es sur fonds externes (1,1 M\u20ac) ;<\/li><li>des d\u00e9penses des visiteurs s&rsquo;\u00e9tant rendus \u00e0 Marseille sp\u00e9cialement dans le but d&rsquo;assister aux demi-finales (15,2 M\u20ac).<\/li><\/ul><p>Cette injection nette initiale de revenus au sein de l&rsquo;\u00e9conomie de la M\u00e9tropole Aix-Marseille Provence a ensuite permis, par effet multiplicateur, de g\u00e9n\u00e9rer un impact secondaire de 4,9 M\u20ac, portant l&rsquo;impact \u00e9conomique total \u00e0 21,2 M\u20ac.<\/p><p>Au-del\u00e0 de ces effets \u00e9conomiques, l&rsquo;\u00e9tude a \u00e9galement mis en \u00e9vidence que cet \u00e9v\u00e8nement avait \u00e9t\u00e9 particuli\u00e8rement appr\u00e9ci\u00e9 par les visiteurs tant pour sa partie sportive que pour les animations mises en place autour des rencontres \u00e0 l&rsquo;int\u00e9rieur de l&rsquo;Orange V\u00e9lodrome mais aussi dans la Ville de Marseille. D&rsquo;un point de vue local, les acteurs que nous avons rencontr\u00e9s \u00e0 l&rsquo;occasion de notre \u00e9tude nous ont indiqu\u00e9 que cet \u00e9v\u00e8nement avait permis de cr\u00e9er de nombreux effets de synergie entre acteurs de l&rsquo;\u00e9v\u00e8nementiel local (collectivit\u00e9s territoriales, CCI Marseille Provence, commer\u00e7ants locaux), qu&rsquo;il avait \u00e9galement contribu\u00e9 \u00e0 am\u00e9liorer l&rsquo;image de marque de la Ville de Marseille, mais aussi qu&rsquo;il avait eu un impact sur le plan social en faisant d\u00e9couvrir la Ville et l&rsquo;Orange V\u00e9lodrome r\u00e9nov\u00e9 \u00e0 un public diff\u00e9rent de celui fr\u00e9quentant le stade habituellement.<\/p><p>Nous tenons \u00e0 remercier chaleureusement les personnes ayant contribu\u00e9 \u00e0 notre \u00e9tude et en particulier la Ligue Nationale de Rugby, la soci\u00e9t\u00e9 AREMA, la Ville de Marseille et la CCI Marseille-Provence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-0194aca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0194aca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaaa915\" data-id=\"aaaa915\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5463cf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d5463cf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/cdes.fr\/wp-content\/uploads\/2021\/05\/CDES_Etude-impact-DF-TOP14_final.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9tail de l'\u00e9tude<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DATE DE PUBLICATION : 02\/2018 PR\u00c9SENTATION : L&rsquo;\u00e9tude d&rsquo;impact \u00e9conomique et social des demi-finales du TOP 14 qui se sont d\u00e9roul\u00e9es \u00e0 Marseille en mai 2017 a \u00e9t\u00e9 publi\u00e9e ce jour. R\u00e9alis\u00e9e&hellip;<\/p>\n","protected":false},"author":92,"featured_media":2454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[28],"tags":[41,33],"class_list":["post-2450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes","tag-etude","tag-rugby"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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