{"id":2045,"date":"2020-09-30T14:12:11","date_gmt":"2020-09-30T12:12:11","guid":{"rendered":"https:\/\/cdes.fr\/?p=2045"},"modified":"2020-09-30T16:09:21","modified_gmt":"2020-09-30T14:09:21","slug":"le-modele-economique-des-clubs-sportifs-federes-analyse-et-pistes-de-developpement","status":"publish","type":"post","link":"https:\/\/cdes.fr\/?p=2045","title":{"rendered":"Le mod\u00e8le \u00e9conomique des clubs sportifs f\u00e9d\u00e9r\u00e9s : analyse et pistes de d\u00e9veloppement"},"content":{"rendered":"\t\t
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<\/p>\n

Le CDES, en partenariat avec Olbia Conseil, a r\u00e9alis\u00e9 pour le CNOSF une grande enqu\u00eate nationale aupr\u00e8s des clubs f\u00e9d\u00e9r\u00e9s pour les interroger sur l\u2019\u00e9volution et les caract\u00e9ristiques de leur mod\u00e8le \u00e9conomique. Compte tenu du nombre de r\u00e9ponses re\u00e7ues (4 500) et de la repr\u00e9sentativit\u00e9 des r\u00e9ponses, cette enqu\u00eate a permis de r\u00e9aliser une analyse pouss\u00e9e du mod\u00e8le \u00e9conomique moyen des clubs et de son \u00e9volution.<\/p>\n

DATE DE PUBLICATION<\/h3>\n
Septembre 2020<\/div>\n
\u00a0<\/div>\n

PR\u00c9SENTATION\u00a0<\/h3>\n
\n

Les clubs sportifs f\u00e9d\u00e9r\u00e9s sont tr\u00e8s nombreux et sont tr\u00e8s divers. Ces diff\u00e9rences s\u2019expriment \u00e0 travers plusieurs caract\u00e9ristiques. L\u2019analyse des correspondances multiples r\u00e9alis\u00e9e a r\u00e9v\u00e9l\u00e9 trois groupes distincts compos\u00e9s de clubs qui pr\u00e9sentent de fortes proximit\u00e9s sur plusieurs \u00e9l\u00e9ments de leur mod\u00e8le \u00e9conomique (niveau de ressources, r\u00e9partition des ressources, diversification des ressources), de leur fonctionnement (employeur\/non employeur, statut juridique) et de leurs caract\u00e9ristiques sportives et territoriales (nombre de licences, unisport\/ multisport, niveau de comp\u00e9tition, origine territoriale).<\/p>\n

A l\u2019appui des tendances lourdes identifi\u00e9es, diff\u00e9rents leviers de consolidation voire de d\u00e9veloppement \u00e9conomique ont pu \u00eatre identifi\u00e9s. En premier lieu, la captation de nouveaux march\u00e9s, par le biais\u00a0:<\/p>\n

– de la diversification des publics (s\u00e9dentaires, personnes atteintes d\u2019ALD, seniors, personnes en situation de handicap) ;<\/span><\/p>\n

–\u00a0<\/span>l\u2019\u00e9largissement des offres et l\u2019introduction d\u2019une plus grande flexibilit\u00e9 (sport en entreprise, offre en direction des accompagnateurs, d\u00e9veloppement des offres loisirs, offres combin\u00e9es, etc.) ;<\/span><\/p>\n

– ou encore le positionnement des associations sportive sur des segments connexes \u00e0 l\u2019offre sportive, compose l\u2019un des principaux vecteurs de d\u00e9veloppement \u00e9conomique.<\/span><\/p>\n

L\u2019innovation num\u00e9rique via la digitalisation et sa capacit\u00e9 \u00e0 accompagner les organisations dans l\u2019optimisation de leur gestion mais aussi \u00e0 fid\u00e9liser les licenci\u00e9s et attirer de nouveaux pratiquants constitue un second levier de d\u00e9veloppement \u00e0 ne pas n\u00e9gliger.<\/p>\n

Ces \u00e9l\u00e9ments d\u2019analyse permettent de mettre en \u00e9vidence le caract\u00e8re singulier de la structure \u00e9conomique des clubs. Il ne semble ainsi pas exister de mod\u00e8le unique mais une multitude de configurations de d\u00e9veloppement possibles selon l\u2019environnement, le territoire, les parties prenantes, le projet de structure.<\/p>\n

Les d\u00e9terminants du mod\u00e8le \u00e9conomique des clubs sont donc multiples. Ceux-ci doivent s\u2019adapter \u00e0 des grandes tendances qui influencent leur fa\u00e7on de fonctionner et de s\u2019organiser. De nombreux leviers peuvent permettre aux clubs de consolider leur mod\u00e8le \u00e9conomique, \u00e0 condition que ceux-ci soient adapt\u00e9s \u00e0 l\u2019identit\u00e9 et au projet du club.<\/p>\n

\u00a0<\/p>\n

Retrouvez ici la synth\u00e8se de l’\u00e9tude<\/strong><\/a> et l’\u00e9tude compl\u00e8te<\/a>.<\/strong><\/p>\n<\/div>\n

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\u00a0<\/p>\n<\/div>\n

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Le CDES, en partenariat avec Olbia Conseil, a r\u00e9alis\u00e9 pour le CNOSF une grande enqu\u00eate nationale aupr\u00e8s des clubs f\u00e9d\u00e9r\u00e9s pour les interroger sur l\u2019\u00e9volution et les caract\u00e9ristiques de leur mod\u00e8le \u00e9conomique.…<\/p>\n","protected":false},"author":92,"featured_media":2053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[2,28,4],"tags":[],"class_list":["post-2045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cdes","category-etudes","category-publications"],"yoast_head":"\nLe mod\u00e8le \u00e9conomique des clubs sportifs f\u00e9d\u00e9r\u00e9s : analyse et pistes de d\u00e9veloppement - 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