{"id":16028,"date":"2024-11-04T18:00:00","date_gmt":"2024-11-04T17:00:00","guid":{"rendered":"https:\/\/cdes.fr\/?p=16028"},"modified":"2025-01-27T11:02:18","modified_gmt":"2025-01-27T10:02:18","slug":"le-cdes-publie-une-etude-sur-limpact-du-paris-saint-germain","status":"publish","type":"post","link":"https:\/\/cdes.fr\/?p=16028","title":{"rendered":"Le CDES publie une \u00e9tude sur l’impact du Paris Saint-Germain"},"content":{"rendered":"\t\t
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Trois ans apr\u00e8s une premi\u00e8re publication, le CDES publie aujourd’hui les r\u00e9sultats d’une seconde \u00e9tude d’impact \u00e9conomique et de valorisation des actions sociales du Paris Saint-Germain. Portant sur les donn\u00e9es de la saison 2023\/2024, cette \u00e9tude fournit plusieurs enseignements majeurs.<\/span><\/p>

Tout d’abord, les travaux men\u00e9s par l’\u00e9quipe \u00e9conomique du CDES confirment que le Paris Saint-Germain est aujourd’hui devenu, sur le plan \u00e9conomique, une grande franchise de sport international. En 2023\/2024, le club atteint ainsi un chiffre d’affaires de 805,9 M\u20ac, ce qui constitue le record historique du club. Depuis l’arriv\u00e9e de QSI \u00e0 la t\u00eate du club parisien, le chiffre d’affaires hors transferts du club a augment\u00e9 de pr\u00e8s de 18% en moyenne chaque ann\u00e9e, ce qui constitue la plus forte progression parmi l’ensemble des clubs de football europ\u00e9en. Au-del\u00e0 de cette tr\u00e8s forte croissance, la p\u00e9riode a aussi \u00e9t\u00e9 marqu\u00e9e par une tr\u00e8s forte diversification de ses revenus avec une r\u00e9duction de la d\u00e9pendance du club aux droits t\u00e9l\u00e9visuels et une augmentation tr\u00e8s significative des revenus matchday (x7,0 depuis 2011) et des revenus commerciaux issus du sponsoring et du merchandising (x25,6). Depuis la premi\u00e8re \u00e9tude, le Paris Saint-Germain a poursuivi son d\u00e9veloppement avec des investissements structurels importants (symbolis\u00e9s par la livraison du Campus de Poissy) et la conclusion ou le renouvellement de nouveaux accords de partenariats.\u00a0<\/span>Cette strat\u00e9gie porte ses fruits comme l\u2019illustrent la valorisation du club qui a atteint 4,24 milliards d\u2019euros \u00e0 la suite de la prise de participation d’Arctos en d\u00e9cembre 2023 et la croissance de la valeur de sa marque qui se porte \u00e0 1,208 milliard d\u2019euros en septembre 2024 d\u2019apr\u00e8s Brand Finance.<\/span><\/p>

Au-del\u00e0 de cette transformation du club et de son d\u00e9veloppement international, l’\u00e9tude que nous avons men\u00e9e r\u00e9v\u00e8le aussi que le club reste tr\u00e8s ancr\u00e9 localement et contribue \u00e0 la cr\u00e9ation de valeur au niveau r\u00e9gional. L’impact \u00e9conomique du Paris Saint-Germain au niveau de la r\u00e9gion \u00cele-de-France s’\u00e9tablit ainsi \u00e0 243 M\u20ac au titre de la saison 2023\/2024 avec 194,4 M\u20ac d’impact primaire (direct) et 48,6 M\u20ac d’impact secondaire (indirect et induit). Cet impact est en hausse de 33% par rapport \u00e0 celui que nous avions calcul\u00e9 au titre de la saison 2018\/2019 (182,2 M\u20ac). Cette hausse s’explique principalement par l’augmentation de l’impact \u00ab\u00a0organisation\u00a0\u00bb du club (+78%) et de l’impact li\u00e9s \u00e0 ses investissements locaux (+400%). L’impact li\u00e9 aux d\u00e9penses des visiteurs ext\u00e9rieurs \u00e0 la r\u00e9gion est lui en l\u00e9ger recul (-1%) ce qui s’explique notamment par le fait que le club ait optimis\u00e9 au maximum sa capacit\u00e9 d’accueil au Parc des Princes. Au-del\u00e0 de l’\u00e9conomique, le Paris Saint-Germain contribue aussi \u00e0 soutenir plus de 2 300 emplois \u00e9quivalent temps plein sur la saison 2023\/2024 : 746 emplois de fa\u00e7on directe (salari\u00e9s et vacataires du club), 291 emplois de fa\u00e7on indirects (prestataires, fournisseurs et personnes \u0153uvrant en \u00ab\u00a0soir de match\u00a0\u00bb) et 1 342 emplois de fa\u00e7on induite au sein du tissu \u00e9conomique r\u00e9gional du fait des d\u00e9penses des visiteurs non-franciliens.<\/span><\/p>

En tant qu’entreprise de main d\u2019\u0153uvre, le Paris Saint-Germain contribue \u00e9galement de fa\u00e7on significative aux finances de l’Etat et des collectivit\u00e9s territoriales \u00e0 travers les cotisations sociales employeurs, les imp\u00f4ts et taxes et par le biais des imp\u00f4ts pay\u00e9s par les joueurs que le club emploie. Ses contributions sociales et fiscales se sont ainsi \u00e9tablies \u00e0 371 M\u20ac en 2023\/2024. Sur la p\u00e9riode 2011\/2024, le Paris Saint-Germain a vers\u00e9 l’\u00e9quivalent de 2,9 milliards d’euros de contribution sociales et fiscales, un montant en hausse significative depuis 2021 (+61%).<\/span><\/p>

Enfin, le club continue d’investir en faveur de diverses causes sociales et soci\u00e9tales \u00e0 travers l’action de son programme PSG for Communities qui regroupe les actions port\u00e9es et d\u00e9ploy\u00e9es par sa Fondation et son Fonds de Dotation. Engag\u00e9 depuis 24 ans dans le soutien \u00e0 diverses causes solidaires, le Paris Saint-Germain a contribu\u00e9 \u00e0 soutenir plus de 300 000 jeunes franciliens \u00e0 travers quatre programmes phares (Onze de L\u00e9gende, Ecoles Rouge & Bleue, Cantines Solidaires, Allez les Filles) dont 15 000 en 2023\/2024. Le club a allou\u00e9 un budget de 3,1 M\u20ac en 2023\/2024 au financement de ces diff\u00e9rents programmes d\u00e9velopp\u00e9s en partenariat avec de nombreux acteurs publics et priv\u00e9s locaux, un montant en croissance de 63% en 1 an et qui a d\u00e9pass\u00e9 son niveau d’avant crise-sanitaire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L'int\u00e9gralit\u00e9 des documents est \u00e0 retrouver ici :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEtude compl\u00e8te<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSynth\u00e8se de l'\u00e9tude<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Trois ans apr\u00e8s une premi\u00e8re publication, le CDES publie aujourd’hui les r\u00e9sultats d’une seconde \u00e9tude d’impact \u00e9conomique et de valorisation des actions sociales du Paris Saint-Germain. 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